INTERIOR AND DECOR - FOR RESIDENTS OF THE HOUSE, NOT FOR THE DECORATOR. If home improvement is done by professionals, it is important that at the end of the work the owners do not have the feeling that they are in someone else's home. Therefore, the owner’s desires are a priority, and the decorator’s task is to find an acceptable and aesthetic form for them.
CUSTOMER'S WISHES - DO NOT DISTURB, AND HELP. A professional decorator considers working with a difficult customer not as bad luck, but as an opportunity to increase his own efficiency. A demanding customer who is difficult to please stimulates the search for innovative solutions.
OWNERS 'HOUSES AND DECORATOR - NOT OPPONENTS, AND PARTNERS. The optimal scheme of interaction with customers that decorators adhere to is a productive interaction, which is commonly referred to as "we".
REMEMBER MIRRORS. A mirror is not only a reflective surface, which will help to make sure that everything is in order with the appearance. It is also a decor that has almost magical properties. Mirrors visually increase the space, make it brighter, airier and more refined. Decorators never forget this in the process.
CHEAP AND EXPENSIVE PERFECTLY BETWEEN. Show more courage when combining items from radically different price categories. Such a mixture will also benefit from an expensive thing that will look even more luxurious in a democratic environment, and cheap, acquiring the nobility that it lacks.
DISCLAIMER OF AGGRESSIVE FORMS AND COLORS. Most professional decorators are of the opinion that the main and necessary characteristics of a living space are comfort and a relaxing atmosphere. It is better to create a corner of calm in the house than to opt for aggressive shapes and colors.
IMPORTANCE OF RHYTHM IN THE INTERIOR. Rhythm is one of the key concepts in interior design and decoration. Rhythm is achieved through the use of elements with a repeating shape, color or texture. The interior, where the rhythm rule is respected, is perceived as holistic and harmonious.