CUSTOMER'S WISHES - DO NOT DISTURB, AND HELP. A professional decorator considers working with a difficult customer not as bad luck, but as an opportunity to increase his own efficiency. A demanding customer who is difficult to please stimulates the search for innovative solutions.
OWNERS 'HOUSES AND DECORATOR - NOT OPPONENTS, AND PARTNERS. The optimal scheme of interaction with customers that decorators adhere to is a productive interaction, which is commonly referred to as "we".
EACH ROOM IS A SPACE FOR A SPECIFIC PURPOSE. In the process of decorating, it is important to remember that any room is a shell of space and time, designed to achieve a specific goal. Decor, like design, should fit this space - match the way people live in it.
οἶδα δ’ἐγὼ ψάμμου τ᾽ ἀριθμὸν καὶ μέτρα θαλάσσης, καὶ κωφοῦ συνίημι, καὶ οὐ φωνεῦντος ἀκούω. ὀδμή μ᾽ ἐς φρένας ἦλθε κραταιρίνοιο χελώνης ἑψομένης ἐν χαλκῷ ἅμ᾽ ἀρνείοισι κρέεσσιν, ᾗ χαλκὸς μὲν ὑπέστρωται, χαλκὸν δ᾽ ἐπιέσται.
[Translation: I count the grains of sand on the beach and measure the sea; I understand the speech of the dumb and hear the voiceless. The smell has come to my sense of a hard shelled tortoise boiling and bubbling with a lamb’s flesh in a bronze pot: the cauldron underneath it is of bronze, and bronze is the lid. ]
FULL DISCLAIMER OF ARTIFICIAL TEXTILES. Most professional decorators strictly observe the principle of completely abandoning artificial textiles in favor of natural textiles. Cotton, wool, silk, linen are the only possible options for materials. Costs are increasing, but the result is worth it.
PERFECT SYMMETRY - NOT PERFECT. A completely symmetrical room, equal parts of which look like a mirror image of each other, is perceived as uncomfortable to be in it. Therefore, in such a room must be present at least one asymmetric element. For example, a picture on the wall or sconces.
MORE CONTRAST. The abundance of monotonous shapes and colors can spoil almost any interior. Therefore, do not be afraid to use decor that contrasts with the decor and stands out against its background.
UNIVERSAL BUT SUCH DIFFERENT PILLOWS. Pillows are suitable for decorating any interior, the main thing is to decide on a suitable color and size. But it is equally important to choose a place and a way of their placement. Large pillows, randomly scattered on the floor, will create a bohemian and democratic atmosphere, and square pillows lying in a row on the couch will be orderly and neat.